More than half of all Americans now approve of cosmetic enhancement according to the latest study from the American Society for Aesthetic Plastic Surgery (ASAPS). At his Huntsville, AL plastic surgery practice, Dr. David Durst says he believes approval will continue to grow in this increasingly social, online environment. To further this trend and enhance his current and potential patients’ experience with his practice, Dr. Durst is announcing the launch of a comprehensive set of patient videos, including testimonials on procedures such as dermal fillers, chemical peels, and BOTOX® injections.
Dr. David Durst is a board-certified plastic surgeon in Huntsville, AL. With more than half of Americans now approving of cosmetic enhancement, Dr. Durst is announcing the launch of a new set of patient videos. Topics range from minimizing under eye circles with dermal fillers to Dr. Durst’s own experience with a nonsurgical facial rejuvenation procedure known as the Arctic Peel. He adds that these videos provide his patients with an invaluable resource as they consider nonsurgical cosmetic enhancement procedures. “These common treatments are handled differently than surgical procedures. I believe that patients appreciate seeing how the treatments are accomplished, which should help to relieve anxiety about these procedures.”
Dr. Durst says patients want more information before making a significant decision involving any type of aesthetic enhancement. Whether they are considering a surgical procedure such as breast augmentation, or a nonsurgical facial rejuvenation, he believes patients want the chance to get to know a doctor and the team of specialists they work with before contacting the practice. He adds that the new videos are designed to accomplish exactly that goal, and make his patients feel more comfortable coming into his office.
While the same ASAPS study shows cosmetic enhancement is on the rise again with more than 9.3 million cosmetic procedures performed in 2010, Dr. Durst stresses the need for continued online support as patient curiosity grows. As the overall acceptance of aesthetic enhancement in the U. S. continues to increase, Dr. Durst says patients will continue to want more detailed information as they develop their expectations for these procedures. “The informed and educated patients are a plus, and make the consultation more time effective. They have a good basic understanding of the procedure and they can ask more patient-specific questions during their consultation. They can then, realistically, evaluate whether or not the procedure would be beneficial to them in reaching their cosmetic goals.”
About David L. Durst, MD
Dr. David Durst earned his medical degree from the University of Missouri, Columbia. He then completed his general and plastic surgery residencies at the University of Kentucky. Dr. Durst is a co-founder of the Cosmetic Surgery Center, which is the only free-standing plastic surgical center in Huntsville to be certified by the American Association for Accreditation of Ambulatory Surgery Facilities. He is a member of the American Society for Aesthetic Plastic Surgery and the American Society of Plastic Surgeons.
Dr. Durst’s plastic surgery practice is located at 4011 Balmoral Dr. Huntsville, AL 35801, and can be reached at (256) 881-4200, or found online at drdurst.net or facebook.com/pages/Plastic-Surgery-Huntsville-David-Durst-MD/182570338388.